Text messages can be a great addition to your digital marketing efforts regardless of what business type you have. They serve the unique function of communicating very urgent information in a highly reliable way.

But, there are certain businesses that cannot live without SMS in their marketing strategy:

  • E-commerce stores : Whether you’re sending a promotional campaigns, or order/shipping confirmations, SMS is a great tool for e-commerce stores.
  • Travel companies : SMS is essential to travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more. With SMS you are able to tell customers exactly what they need to know, without having to worry about if they will see it in time.
  • Service businesses that require appointments : Make sure that your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.
  • Large organizations with 100+ employees : Internal communication is important, but it’s hard to communicate with every employee in a large company. For urgent information, email is too slow. Using SMS for your internal communication is the best way to ensure that every employee gets the information you want to send them at the right time.

SMS MARKETING - Can SMS marketing work for your business?

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